Results-driven E-commerce and Digital Marketing Specialist with over a decade of experience in developing and implementing strategies that drive revenue growth, enhance user experience, and manage end-to-end digital operations. Proven expertise in SEO/SEM, email marketing, analytics, and optimizing digital campaigns. Adept at leveraging data to make informed decisions and lead cross-functional teams to achieve business objectives. Skilled in managing e-commerce platforms and digital marketing tools, with a passion for driving engagement and conversions in a competitive landscape.
TECHNICAL SKILLS:
| E-Commerce Platforms/Tools: | Shopify, Adobe Commerce/Magento 1.x/2.x, WooCommerce | 
| Web Design Tools: | Adobe Photoshop/ Adobe Creative Suite, Figma, Canva | 
| Web Tools: | Wordpress, Github, Adobe Photoshop, Figma, Canva, Jira | 
| Marketing Tool: | Klaviyo, MailChimp, Constant Content, Google Ads, Facebook, Instagram | 
| Operating Systems: | Windows 7/8/10/11, Linux, Mac | 
| Programming Languages: | PHP, React, React Native, JavaScript, HTML5/HTML, CSS/CSS3 | 
| Office Tools: | MS Word, MS Excel, MS Outlook, MS PowerPoint | 
PROFESSIONAL EXPERIENCE:
 Ecommerce Specialist / Project Manager
          iDesignTECH, Ontario, Canada
 Sr. Web/Ecommerce Consultant
          GSBA, Brighton, UK
 Senior Software Engineer
          Techliance Limited / SigningTime.ca, London, UK
 Senior Web Consultant
          Sirfin Limited, London, UK
 Senior Technical Consultant
          i vantage Limited, London, UK
 Managing Consultant & Project Manager
          AbacusConsulting (Formerly PriceWaterHouseCoopers), Lahore
EDUCATION:
- MS Computer Sciences (e-commerce), Preston University
 - Google Digital Marketing & E-commerce Professional Certificate
 - Certificate in Cybersecurity, University of Toronto, Canada
 - Master of Business Administration, Anglia Ruskin University, Chelmsford, UK
 
Digital Marketing:
- SEO/SEM
 - PPC/CPC
 - Social Media Marketing
 - Email Marketing
 - Web Analytics
 - Chatbots and AI Messaging
 - Remarketing/Retargeting
 
Magento 2 Experience:
- Magento 2 SEO
 - Store Optimisation
 - UI/UX Design
 - Data import/export and migration
 - Themes design and customisation
 - Extensions installation, configuration and customisation
 - Integration with 3rd party Payment gateway
 - Update large product catalog through scripts
 - Integration with POS and ERP systems
 - Patches and upgraded
 - WAF and Security implementation for eCommerce stores
 - Apache/NGINX Installation and configuration with Redis Cache
 
Modules Developed:
- Customer Feedback
 - Pickup List
 - Sales Reports
 - Return Form
 - Order Notifications
 - Price Calculators
 - Payment Gateway
 - Testimonials
 - Careers
 - Store Locator
 - Register Warranty
 
Extensions Installation & Integration:
- MailChimp
 - Klaviyo
 - CJ Dropshipping
 - UPS
 - RICS Software
 - ERP and CMS Integration
 - Canada Post 2.0 Shipping
 - Google Shopping
 - Stock Import Module
 - Asynchronous Re-indexing
 - AJAX Cart
 - Magento and Shopify Themes
 
Tags:
E-commerce, Digital Marketing, Web Development, HTML5, HTML, Web Design, CSS, PHP, Analytical Skills, CMS, Project Management, Agile Methodology, Web Security, Magento, PPC, Front-end, E-commerce SEO
